The Rugged Rock Philosophy
CREATIVITY &
THE EXPERIENCE
Capturing the essence of an experience is about noticing something in the world that nobody else does; something that is awe-inspiring; something that creates those moments of joy and wonder. We aim to bring these moments to life and represent them in a way that brings them to life for others.
Growing up in Newfoundland & Labrador exposed us to nature in a way that inspired us to create. It instilled a passion for the outdoors, adventure, and new experiences.
We spent time travelling the world, capturing unique moments and experiences across continents. Through this adventure we discovered what truly sets us as Newfoundlanders apart: our incredibly unique culture and warm hospitality.
VISUALLY REPRESENTING THE UNIQUENESS OF THIS PLACE.
Newfoundland is a place where creativity meets adventure. A place where people are connected to the land, to their culture, and to each other. It’s a place full of stories, authenticity, and spontaneity. And it’s as colourful as a patchwork quilt.
We love creatively capturing the essence of what it is to experience this place, and the people who love to share these experiences with the world.