Privacy Policy for Rugged Rock Media

Effective Date: January 1, 2024

Revised Date: January 7, 2025

1. Introduction

Rugged Rock Media is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy outlines how we collect, use, and protect information provided through our website, LinkedIn Lead Gen Forms, and additional forms hosted on Google. It also explains how we use cookies and similar technologies to improve your experience.

2. Information We Collect

We may collect the following types of information:

  • Personal Information: Includes your name, email address, phone number, and any other contact details you voluntarily provide through forms on our website (hosted via Squarespace), LinkedIn, or Google Forms.

  • Business Information: Details about your business needs, including your interest in video marketing, sales goals, and specific requirements for our services.

  • Usage Data: Automatically collected data such as IP addresses, device types, browser versions, pages visited, and time spent on our website. This information is collected using cookies, Meta Pixel, and similar technologies.

  • Marketing Data: Engagement and interaction data collected through ads served on Meta (Facebook and Instagram) and other platforms.

3. How We Use Your Information

We use the information we collect to:

  • Respond to inquiries and provide details about our services.

  • Manage and process requests for services or meetings.

  • Improve our website and services based on usage data.

  • Analyze ad performance and track conversions using tools like Meta Pixel.

  • Retarget visitors who have shown interest in our services through online ads.

  • Send marketing and promotional materials (only with your consent, where required).

4. Cookie Tracking and Meta Pixel Usage

We use cookies and tracking technologies such as Meta Pixel to:

  • Understand visitor behavior and improve site performance.

  • Measure the effectiveness of marketing campaigns.

  • Retarget visitors with ads after they leave our site.

Your Choices:

  • You can opt out of tracking at any time by adjusting your browser settings or using the cookie consent banner provided on our website.

  • You can also opt-out of Meta ads by managing your preferences in Facebook Ad Settings.

5. Data Sharing and Disclosure

We do not sell, trade, or share your personal information with outside parties except:

  • When required by law.

  • When necessary to provide services (e.g., integrating with trusted partners like LinkedIn, Squarespace, and Meta for analytics and marketing).

  • Under strict confidentiality agreements to protect your information.

6. Data Security

We take reasonable precautions to protect your personal information, including:

  • Using trusted platforms like LinkedIn, Squarespace, and Google, which have industry-standard security measures.

  • Enabling two-factor authentication where possible.

  • Limiting data access to authorized personnel only.

7. Data Retention and Deletion

We retain personal information only as long as needed to fulfill the purposes for which it was collected or as required by law.

Your Rights:

  • You can request access, correction, or deletion of your personal data by contacting us at contact@ruggedrockmedia.com.

  • Requests will be processed within 30 days in compliance with PIPEDA.

8. Compliance with Canadian Laws (PIPEDA and CASL)

In compliance with:

  • PIPEDA (Personal Information Protection and Electronic Documents Act): You have the right to request details of any personal information we hold and ask for it to be corrected or deleted.

  • CASL (Canada’s Anti-Spam Legislation):

  • Marketing emails are sent only with explicit consent.

  • All emails include an unsubscribe link to opt out of communications at any time.

9. Third-Party Links

Our website may include links to third-party websites (e.g., social media or ad platforms). This Privacy Policy does not apply to those sites, and we encourage you to review their privacy policies separately.

10. Updates to This Policy

We may update this Privacy Policy as needed to comply with changes in laws or business practices. Updates will be posted on this page with a revised effective date.

11. Contact Us

If you have any questions about this Privacy Policy, your rights under Canadian privacy laws, or the handling of your personal information, please contact us at:

Rugged Rock Media

Newfoundland and Labrador, Canada

contact@ruggedrockmedia.com

1 (709) 740 - 3104