1. Introduction
Rugged Rock Media is committed to protecting your privacy and handling your personal information responsibly. This policy explains what we collect, how we use it, and how we protect it, across our website, our booking pages, our forms, and the advertising we run. It also explains how we use cookies and similar technologies.
2. Information we collect
We may collect the following:
- Contact information. Your name, business name, email address, phone number and any other details you give us through forms on this website, through LinkedIn Lead Gen Forms, or through forms hosted on Google.
- Business information. Details about your business and your marketing, including what you offer, your season, your goals and what you have already tried. This is collected through our questionnaires and intake forms.
- Booking information. When you book a call with us, the name, email address and answers you provide to our scheduling questions, handled through Google Calendar appointment scheduling.
- Payment information. When you buy a service on this website, payment is processed by Stripe. Stripe collects your card details, billing name and address directly. We never see or store your full card number. We receive a record of the transaction, including your name, email address, billing location and the amount paid.
- Usage data. Automatically collected information such as IP address, device type, browser version, pages visited and time spent on the site, gathered through cookies and similar technologies.
- Marketing data. Engagement and interaction data from advertising we run on Meta, Google and other platforms.
3. How we use your information
- To respond to inquiries and provide details about our services
- To schedule and prepare for calls with you
- To deliver the services you have purchased, including research and written plans
- To process payments and issue receipts and invoices
- To improve our website and our services based on how they are used
- To measure advertising performance and track conversions
- To show relevant ads to people who have visited our site
- To send marketing material, only where you have consented to receive it
4. Cookies and tracking
We use cookies and tracking technologies, including Google Analytics and the Meta Pixel, to understand how the site is used, measure the effectiveness of our marketing, and show ads to people who have already visited.
Your choices
- You can block or delete cookies through your browser settings at any time
- You can manage the ads you see from Meta in your Facebook Ad Settings
- You can opt out of Google Analytics using Google's browser add-on
5. Sharing and disclosure
We do not sell or trade your personal information. We share it only where it is necessary:
- With the platforms that run our site and services, including our web host, Stripe for payments, Google for scheduling, forms and analytics, and Meta and LinkedIn for advertising
- With contractors working on your project, under confidentiality terms
- Where we are required to by law
6. Data security
We take reasonable precautions to protect your information. We use established platforms with industry-standard security, we enable two-factor authentication where it is available, and we limit access to those who need it to do the work.
No method of transmission or storage is completely secure, so while we work to protect your information we cannot guarantee absolute security.
7. Retention and your rights
We keep personal information only as long as we need it for the purpose it was collected, or as long as the law requires. Records relating to payments are kept for the period required for tax and accounting purposes.
You can request access to the personal information we hold about you, ask us to correct it, or ask us to delete it. Email contact@ruggedrockmedia.com and we will respond within 30 days, in line with PIPEDA.
8. Canadian privacy and anti-spam law
Under PIPEDA, the Personal Information Protection and Electronic Documents Act, you have the right to ask what personal information we hold about you and to have it corrected or deleted.
Under CASL, Canada's Anti-Spam Legislation, we send marketing emails only to people who have consented to receive them, and every one of those emails carries an unsubscribe link.
9. Third-party links
This website links to other websites, including social media and booking platforms. This policy does not cover those sites, and we would encourage you to read their own privacy policies.
10. Changes to this policy
We may update this policy to reflect changes in the law or in how we work. Any update will be posted on this page with a revised date.
11. Contact us
If you have questions about this policy, your rights under Canadian privacy law, or how we handle your information, get in touch.
