Tourism Growth Audit
A full diagnosis of how your business is found, understood and booked, and a 90 day plan you can run yourself.
Most operators know something is not working. Very few know which thing, or which one to deal with first.
We go through everything a potential guest sees, from the first search to the moment they either book or leave. Your website, your search visibility, your listings, your content, the way the offer is presented and the path someone has to walk to give you money.
Then we tell you what is actually costing you bookings, ranked, with a plan for the next 90 days. You run it yourself, or hand it to whoever does your marketing.
Everything written down, so you are not working from memory after the call.
The written work plan. What to fix, in what order, with the reasoning behind the ranking and a sense of the effort each one takes.
Screen recording of us going through your site the way a traveller would, naming every place the path breaks down.
Who you are actually being compared to, how they position themselves, and where the opening is for you.
What you are being found for, what you are being shown for, and whether Google understands what your business actually is.
What your photography, films and social presence are doing for you, and the gaps between what you have and what the decision needs.
An opening session where I ask the questions your answers raise, then ninety minutes going through the findings. The second one is recorded, so you can revisit it.
30 days from your completed questionnaire.
I send it the moment your payment lands. You tell us how the business really works. Your seasons, your guests, your pricing, what you have already tried.
Once your answers are back I send you a booking link. Then we sit down together so I can ask the questions your answers raise.
Website, search, listings, competitors, content and channels. All of it from the outside in, the way a traveller finds you.
Ninety minutes together going through what we found, and what it means for the season ahead. Recorded for you.
You receive the written plan after that call, giving you clarity on your highest priority marketing actions for the next 90 days.
If you are unsure which one fits, book a discovery call and we will work it out together.
$1,475
CAD to start. $2,950 in total, plus applicable taxes.
Pay the deposit and we will send the questionnaire to kick off the project. Once we receive the completed questionnaire the 30 day timeline begins, and we book your opening session from there.
The balance is due before the written plan is delivered.
If you later move to a Tourism Marketing Transformation, we build from this plan rather than starting over.
If your question is not here, send it over before you book.
The Audit is a diagnosis. It tells you what is wrong, what matters most, and the order to work through it. You carry out the work yourself.
The marketing plan inside a Transformation is a build specification. It defines your customer cohorts, your brand voice, the message for each audience, the film and photography scope, the campaign structure and the numbers the work will be measured against, because we are the ones building from it.
One is written to be right. The other is written to be built.
Half up front, which starts the work and brings you the questionnaire. The remaining half is invoiced before your written plan is delivered.
By the time the balance falls due you will have completed the questionnaire, sat through the opening session and had the ninety minute call where we go through everything we found. You know what you are getting before you pay the rest of it.
It helps a great deal, and it is not essential. If you have Google Analytics and Search Console we will ask for view access. If you have neither, that is a finding in itself.
Not at all. The Audit is remote and works anywhere. The funding programs that can support the Transformation are Atlantic Canadian. The Audit exists for operators who cannot qualify for funding support.
You implement the plan, step by step.
If you would like a check-in once you are into the work, we offer a 60 day implementation call as an optional add-on. And if the plan makes it clear you need the full build rather than a list of fixes, the Transformation picks up where the audit left off.
Guessing is expensive. Thirty days and you will know exactly where to aim.
